Trendex.GG

Trendex.GG is a Web3 fantasy football web app where players buy and sell tokens representing real football stars, collect them, and enter weekly tournaments to earn rewards. I joined the project as Product Manager, working across game design, UX and delivery.

Each football player is a Web3 token that can be bought and sold with SOL. Trendex leveraged image rights and tokenization contracts with real football stars, making the game genuinely appealing to football fans who can own and trade the players they follow.

Trading player tokens

The core of the app is a marketplace where players buy and sell football-star tokens with SOL. Owning a token means owning that player, who can then be collected and fielded in tournaments.

Prices move with demand and with how the real athletes perform, so acquiring and trading players is both a collection activity and a market decision.

Building a team

Collected players come together into the user's team. From here, players manage the roster they own and prepare the line-ups they will enter into the weekly competitions.

Weekly tournaments

Tournaments run every week and reward players with in-game currency as well as SOL. A team's score is determined by the real-life performances of its players.

To help users pick their line-ups, the app surfaces a match schedule, performance-score history and detailed player statistics, so decisions are grounded in real football data.

Onboarding and tutorial flow

Web3 and fantasy mechanics can be intimidating for newcomers, so I designed the entire onboarding and tutorial flow from a UI/UX standpoint, making the first-time experience clear and guiding new users step by step into buying players, building a team and entering tournaments.

Designing the Game Pass economy

I designed and balanced the Game Pass system: a fixed price paid per player to enter a tournament. Its goal was to sustain a healthy Web3 play-to-earn economy, keeping rewards attractive while making sure the game economy stayed balanced over time.

I worked closely with the developers and our UI designer to ensure the flow and the overall approach to this mechanic were correct and easy to understand.

Listening to users

Throughout the project I collected a large amount of user feedback and used it to continuously improve the clarity of the app and the overall user experience.

Project management

On the delivery side, I set up all the tooling needed for project management, then organized and closely followed the development team's tasks: shipping new features, fixing bugs, improving UX and resolving user support tickets.